Unibet has made a rock-solid comeback on the Dutch market. In the first 2 weeks after its return, the gambling brand has already managed to acquire 30,000 customers. These customers are good for a combined gross daily profit of € 176,000. This was reported by Unibet's parent organization Kindred Group during the presentation of its half-year results.
At the presentation earlier this week, especially the return of Unibet in the Netherlands attracted a lot of attention. The Netherlands is cited as the main reason for the poorer figures for the first six months of 2022. At the same time, the company is looking forward to the next half-year figures when its performance in the Netherlands can be measured again. The gaming brand on https://teenpatti.in.net/ has great expectations for the return in the Netherlands.
The return of the Swedish website has been received with a lot of enthusiasm. In September 2021 Unibet was supposed to go offline temporarily because it had not yet obtained a license for the Dutch market. Shortly thereafter, the brand indicated that it did want to obtain a license. This has now been obtained, which means that players from the Netherlands aged 18 and above can now gamble legally on Unibet's site.
Immediate attention to the Dutch market
In his opening remarks in the half-year report, Kindred's CEO, Henrik Tjärnström, immediately focuses on the Netherlands. Tjärnström went into great detail about Unibet's return to the Netherlands. For example, he said the following:
I am very happy that Kindred is one of these international operators that has gone live on the Dutch market. It's a testament to the quality and hard work and effort Kindred Group has put into making this happen. We have shown that we have the highest quality in house that also meets the new requirements of regulation in the Netherlands.
Henrik Tjärnström, CEO Kindred Group
Unibet managed to attract a total of 30,000 active players in the Netherlands in the short period from July 4 to July 19, 2022. In all, these accounted for a gross daily profit of € 176,000. Owner Kindred also conducted a customer satisfaction survey among its new Dutch players. In 92% of the cases they indicated that their expectations of Unibet had been met or even exceeded. During the presentation, there was also due attention for the sponsorship deals concluded with the soccer clubs Ajax, Heracles Almelo, De Graafschap and Telstar.
About Unibet
Unibet is an online gaming provider that operates worldwide. Unibet is a brand of the Kindred Group which also operates other websites such as Maria Casino and 32Red. People who have an account at Unibet can make use of a complete offering there consisting of an online casino, live casino, and bingo platform, among others. They also have the choice of a large selection of scratch cards, poker, and sports betting. Unibet is a legal provider in the Netherlands where players aged 18 are allowed to register.
Unibet has let it be known that before the end of 2022 it wants to be among the top 3 in the Netherlands again. There is currently no clear overview available on the exact filling of the top 3, but it is assumed that it currently consists of TOTO, Holland Casino Online, and BetCity. In the long term, Kindred's goal is to return to being the number one operator in the Netherlands with Unibet. Before leaving in September 2021, Unibet already held that spot.