The Bicester Village Shopping Collection: accessible luxury and brand respect

The Bicester Village Shopping Collection is almost a textbook case in luxury and marketing. While it is luxury, it is affordable luxury. Luxury, but sustainable luxury. Its CEO, José Luis Duran explains what makes the success of this company that is present on two continents. With 11 villages built on an economic model that combines luxury, experience and innovation, including nine villages in Europe and two in China. With luxury as the common thread for everyone, accessible luxury for everyone.
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