Meet Ama, one of the directors of the brand, who talks to us about GOBI
and the characteristics of this noble fiber. One of the hottest fashion styles at the moment in the UK has to be the open abayas
, especially in areas such as London and the North west, one of the things that make the open abaya so popular is how easy it is to just "throw on" and that is can transform the style of any outfit in an instant. The modest fashion styles are really growing at the moment mainly due to shifting demographics and awareness of certain feminine movements. Abayas can be worn by all women and have taken spot in many fashion run way shows, even major fashion brands are producing abayas now.