This avenue, and this neighbourhood, have a special aura.
Not too far from the temple of Parisian luxury, in the heart of the Triangle d’Or, Peter Alfred Adekeye chose to launch his brand of cosmetics.
Originally from Nigeria, Peter started with a simple fact: women of colour seem to lack quality products adapted to their skin tones.
To bring that to an end, he quickly surrounded himself with a creative team and embarked on a project called "Air Cosmetiques Paris".
The objective? Allow these ladies to be able to access luxury products without having to resort to counterfeit ones.